Warren Ellish

Before forming Ellish Marketing Group in 1995, Warren Ellish held key marketing positions with several leading restaurant, food and package goods companies. He was a founding partner and Vice President of Marketing for Boston Chicken Inc., where he served as a member of the core start-up executive team. While at Boston Market, he created the foundation for a new brand in a significant new retail category (home meal replacement). Mr. Ellish established branding, positioning (including the repositioning to Boston Market), corporate identity and all aspects of advertising, promotion and public relations. During his tenure, store growth went from 35 stores to over 800 stores with system-wide revenue growing from $35 million to $1 billion. Ellish has also served as Vice President of Marketing and a member of the executive committee for Red Lobster Restaurants (then a division of General Mills Inc.). At Red Lobster he was responsible for the marketing efforts of the nation’s largest dinner house restaurant chain and was recognized by General Mills management for his speed and innovation while building sales which outpaced the industry. He also led the company's first multi-functional task force to enhance quality and consumer value, and strengthen Red Lobster's position in the marketplace - - resulting in increases in value perception for food quality, service and intent to revisit. Other experience includes: Vice President of Marketing for Luzianne Blue Plate Foods (a division of the Wm. B. Reily Co.), Director of New Product Marketing and Director of Marketing for Burger King Corporation (then a division of Pillsbury Co.), Director of New Products for Johnson & Johnson Baby Products Company, and various marketing positions of increasing responsibility with Frito Lay, Inc. (a division of PepsiCo). Mr. Ellish has received both his BS and MBA from Cornell University and is currently serving as a part-time Senior Lecturer at Cornell’s Johnson Graduate School of Business Mr. Ellish was named to Advertising Age "Marketing 100 - - the superstars of U.S. marketing".

Close Window